Program brief

In this program, students will learn Sales and Marketing strategies and techniques. The program will provide students with a sound background of marketing roles within an organization.

By the end of the program, students will have in-depth knowledge about marketing mix strategies, promotional mix strategies, sales techniques and online marketing and sales tools.

The program duration is 4 years. Students will study selected modules specialized in Sales & Marketing. They will finish each module within a period of 4 weeks.

Once they graduate, students will earn a BBA in Sales & Marketing and in addition a level 6 UK diploma issued by ATHE with an additional fee.

  • Degree from the Swiss School of Business and Hospitality.
  • It will provide students with Swiss & British excellence in management.
  • Lecturers with excellent qualification and experience in the field of management.
  • International lecturers and British curriculum.
  • The program combines theoretical knowledge with practical experience.
  • Students will be awarded a bachelor degree from Switzerland and diploma from the UK with an additional fee.
  • Students will have the option to pursue a UK Bachelor Degree.
  • Include 4 to 6 months internship each year.

There are sample career opportunities in today’s world for graduates who are specialized in Sales & Marketing:

  • Marketer
  • Marketing Manager
  • Advertising agencies
  • Sales executive
  • Negotiator
  • and many more…

2/3/4 years / 180 or 240 ECTS

Online/Blended

Please request more details

Online offered only

  1. High school or equivalent (demanded level depend on country of high school degree)
  2. IELTS 5.5 or equivalent
  • Passed all courses
  • Passed all internship
  • Passed final project

ISO, ATHE, Eduqua

 

Program Details (courses)

Example based on 4 years of study

 

Y1

Y2

Y3

Y4

Major courses

No

Bachelor year one common courses

Bachelor year one common courses

Bachelor year one common courses

Topup common courses

Sales & Marketing courses

 

ATHE

ATHE

ATHE

  

1

Business Environment

Managing Communication (Core L5)

Planning a New Business Venture (Elective L5)

Leadership and Management (Core L6)

Factors Determining Marketing Strategies

2

Resource Management

Business Organisations in a Global Context (Core L5)

Risk Management (Elective L5)

Managing Quality and Service Delivery (Core L6)

Marketing Communications

3

Communication Skills

People Management (Core L5)

Customer Relationship Management (Elective L5)

Personal Leadership and Management Development (Core L6)

Sales

4

People in Organisations

Finance for Managers (Core L5)

Leadership and Management (Core L6)

Research Project (Core L6)

Branding

5

Administrative Services (Elective L4)

Employability Skills (Elective L4)

Managing Quality and Service Delivery (Core L6)

  

6

Personal and Professional Development (Elective L4)

Business ethics (Elective L4)

Personal Leadership and Management Development (Core L6)

  

7

 

Research Project (Core L5)

Research Project (Core L6)

  
      
 

Internship

Internship

Internship

Internship

Internship/Final project