Program brief

  • The purpose is to provide a qualification that:
  • To understand the interrelationship between the hospitality and tourism sectors.
  • To explore the strategic issues in business development, rather than operational level issues.
  • To secure employment at senior supervisory/management level.

To get a job in a global growth industry.

  • Hotel management.
  • Revenue managers.
  • Sales managers.
  • Restaurant managers.
  • Human resources managers.
  • Country club managers.
  • Entrepreneur.
  • Tour manager
  • Academia.

Facts

10/22 months (with internship option)

Online/Blended

Please request more details

Online offered only

  • Minimum of a recognised university degree in a relevant hospitality, tourism or management subject. Equivalence for non-UK degrees should be evaluated through NARIC.
  • Non-graduates and holders of non-relevant degrees – A minimum of 5 years of evidenced work experience at managerial level within the hospitality & tourism industries.
  • Successful completion of a Level 6 Professional Diploma.

All students without English as a first language must hold at least IELTS 6.0 or other evidence of competence in English at this level. Or by Letter from a University confirming the student has studied a program and passed where the course was delivered and assessed in English.

Passing all 8 core modules and final project

Memberships/ Accreditations

Eduqua, ISO, OTHM

Program Details

 

  

Level

Credit

Assessment

OTHM (if want)

Program Details (courses)

Strategic Management and Marketing in Hospitality

7

20

Assignment

Assignment

 

Destination Management

7

20

Assignment

Assignment

 

International Tourism Policy and Development

7

20

Assignment

Assignment

 

E-Tourism and Hospitality Social Media Management

7

20

Assignment

Assignment

 

Advanced Hospitality Research Methods

7

20

Assignment

Assignment

 

Organizational Behaviour in International Hospitality Contexts

7

20

Assignment

Assignment

 

Strategic Revenue in Hospitality Management

7

20

Assignment

Assignment

 

Operation Management in Hospitality & Tourism

7

20

Assignment

Assignment

 

Final project

 

30

project paper

 
 

Total

 

190

  
      

Course details

Strategic Management and Marketing in Hospitality :

The aim of this unit is to develop learners’ understanding of strategic management and marketing in tourism and hospitality organisations. Learners will study a range of organisations and apply theories to understand strategic decision-making, the use of technology and strategic marketing management.

 

Destination Management :

The aim of this unit is to develop learners’ ability to critically analyse the role of tourism and the visitor economy in modern international tourism destinations from a range of theoretical perspectives. Learners will gain a critical understanding of broader perspectives required to manage and market tourism in the modern international city, and to inform their tourism and marketing strategies

 

International Tourism Policy and Development :

The aim of this unit is to develop learners’ critical understanding of the principles of tourism policy and how these relate to issues of development. Learners will evaluate theories of international development and apply these to a tourism context. Learners will also apply development indicators and create proposals for tourism projects to address development problems.

 

E-Tourism and Hospitality Social Media Management :

The aim of this unit is to develop learners’ ability to critically analyse the role of technology within the tourism and hospitality industry, including the evaluation of the impacts of new and

emerging technology on organisational operations. Learners will consider the emergence of the e-tourism concept and analyse the influence of social media from both consumer and organisation perspectives.

 

Advanced Hospitality Research Methods :

The aim of this unit is to develop learners’ research skills, examining and critiquing a range of research paradigms and techniques, together with their application to tourism and hospitality research. The unit will provide learners with the skills and knowledge required to identify and investigate problems and issues within tourism and hospitality and to apply appropriate research methods.

 

Organizational Behaviour in International Hospitality Contexts :

The aim of this unit is to develop learners’ understanding of a range of theoretical and empirical approaches to organisational behaviour in the tourism and hospitality industry.

Learners will examine concepts of culture and its multifaceted impacts on managerial behaviour. Learners will review and analyse issues that managers have to meet and resolve.

Learners will gain a detailed grounding in managing in different cultural contexts and in the management of diverse individuals, groups and teams.

 

Strategic Revenue in Hospitality Management :

This module aims to provide the skills to make smart, strategic decisions about revenue and managing occupancy, pricing, and marketing. Hotel revenue management is an increasingly vital function and involves a coordinated effort across the organization. Hotels can increase revenue by balancing demand, reservation scheduling and variable pricing. It is essentially selling the right room to the right person at the right time for the right price.

 

Operation Management in Hospitality & Tourism :

Emphasises business awareness, proactive and logical thinking, research and critical analysis for sound tactical and strategic management decision-making.